Consulting
Fractional revenue leadership for companies that need senior GTM strategy, without hiring a full-time CRO.
I help SaaS and healthcare technology companies build practical revenue systems — sales process, pricing, pipeline discipline, compensation, and AI-assisted GTM execution — without adding unnecessary complexity. I’ve done this from the inside, at multiple stages of growth, including two companies that were acquired.
What I do
- Fractional CRO / VP Sales support
- Sales process design and pipeline discipline
- Pricing and packaging strategy
- Compensation, commission, and SPIFF plan design
- Enterprise deal strategy and upmarket motion
- Inbound lead qualification and deal-creation process
- Sales-to-customer-success handoff design
- AI-assisted sales workflows and rep productivity systems
Track record
I’ve operated at every stage of company growth, in healthcare technology and SaaS:
Motivity — VP of Sales / Client Development
Helped grow the company from roughly $2M to $7.5M ARR, building the sales organization, expanding upmarket toward enterprise ABA providers and schools, and developing pricing, compensation, and pipeline management systems.
Vivify Health — SVP of Sales & Marketing
Led sales and marketing through a period of expansive growth, scaling the business from roughly $700K to nearly $20M in revenue. The company was acquired by Optum.
b.well Connected Health — Chief Revenue Officer
Led go-to-market for a digital health platform serving health plans, health systems, and employers.
Allscripts — National & Regional Sales Leadership
Held multiple national and regional sales leadership roles over eight years, joining when the company was doing roughly $189M in revenue and departing after it had grown into a $1.4B publicly traded healthcare IT company.
Agentic GTM
Most fractional CROs stop at strategy. I go further — I build the systems. Positioning documents, claims libraries, GTM agent architecture, and go-to-market infrastructure, built directly using AI-assisted development. Strategy and execution, from the same person.